Building a Fundraising Website: Here are 10 Things You Need to Include
Thanks to the power of the Internet, you can now raise funds 24 hours a day. For this reason, a fundraising website is a powerful tool all nonprofits should consider. Following are 10 things you need to include when you build your fundraising website.
- Make donation buttons or links easy to find. Make it as easy as possible for people to give you their money. Include donation links on the first page. Don’t make users search for how to send you donations.
- Use electronic payments for donations. Allow donors to give you money directly from your website with secure electronic payments. Online payment services, like PayPal, are trusted and easy to set up.
- Use the power of social media. Be sure to include social media–linking widgets on your website to allow visitors to share it with their friends and family via sites like Facebook and Twitter.
- Collect e-mail addresses for your mailing list. Your fundraising website can be a powerful marketing tool. Harness that power by collecting e-mail addresses from your visitors and sharing your organization’s latest news and events!
- Don’t be anonymous. So many websites offer only an e-mail address should visitors wish to contact them—don’t make this mistake with your fundraising website. Include your organization’s address and phone number to help show your organization is legitimate.
- Show where their money goes. Keep your website updated with photos and stories about how your organization is using the donations they receive. People are more likely to donate to a cause when they can see the good their money is doing.
- Blog about it. Make sure to include a link to your website in your blog posts. This way, people reading your posts will know to come visit your fundraising website too!
- SEO your website. Search engine optimization involves implementing strategies to help ensure your website gets top ranking when people do a search engine search for specific terms. SEO can drive tons of traffic to your site!
- Go multimedia. Although your visitors will read the text on your website, photos, videos, and other visuals are even more compelling when looking to motivate donors.
- Offer monthly donations. The visitors of your fundraising website may not be able to donate a large lump sum at a time, so offer an option for smaller monthly donations. PayPal even has a monthly payment tool that can be used for this.
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