Cookie dough fundraising has become increasingly popular over the years. People love cookies, making it an easy sell, and organizations can earn up to 80 percent profit on their sales. However, to maximize the profit your charitable organization receives from your cookie dough fundraiser, there are some critical points that need to be covered. The following are our top tips for how to hold a successful cookie dough fundraiser.

First, you need to select a cookie dough fundraiser vendor to work with your organization. Most vendors offer no start-up costs for organizations to begin their campaign. This means your charity will not be out any money for brochures, order forms, or any other promotional materials. Be sure to select a cookie dough company that offers the varieties of cookies you think your potential customers will like best. Some companies only offer a small array of varieties, while others offer more than a dozen different choices. The cookie dough also comes in different forms, with some being pre-formed cookies and others being tubs of uniform dough. Some vendors offer name brand cookie dough – such as Otis Spunkmeyer. In addition, some cookie dough companies offer dry mix for a cookie dough fundraiser option, in lieu of only frozen dough.

Once you’ve selected a vendor, a successful cookie dough fundraiser will offer their fundraising volunteers some form of incentive for their efforts. Set up teams of fundraisers and offer a prize, such as a pizza party, for the team that sells the most cookie dough. Give weekly updates of each team’s sales, to encourage competition and increase the participants’ motivation to win.

Have your fundraising volunteers set sales goals for their cookie dough fundraiser. Having a goal to work toward motivates people to go that much further in their efforts. For children, this goal setting can be an educational process, helping them understand how much a specific goal item costs, such as a band trip. Children can then learn about the concept of profit margins and goal-setting. With the right cookie dough vendor, motivated teams and individual sales goals, your cookie dough fundraiser has a great chance of being a success!